The market demand for video content has greatly increased while in quarantine- A.K.A. TikTok is thriving. Short & sweet videos have become the newly adopted trend of 2020 and it is here to stay. Instagram could not merely sit by and watch another social media platform take the reins, so they added a new feature called Reels- allowing users to create short videos. Our new article on The Inside Jam outlines the benefits of both platforms and their similarities and differences.