Can TikTok help you grow your business? We think so. If you're an influencer looking to grow your audience, strengthen your brand, and get started posting to TikTok, read on.

You’ve got a great group of followers, but how many are actively checking in everyday, relying on your content? Likes, comments, follows, click-throughs and shares are interactions that matter. Instagram engagement metrics matter (to you and to brands), so read on for five quick tips to convert passive followers into active followers on your next instagram post.